Solutions

Companies spend hundreds of millions of dollars each year trying to connect consumers with their brands. But after the TV commercials fade and the magazine ads end up in landfills, the real brand is created in what we call the “Moment of Truth”:  those few minutes when a consumer interacts with a real person who represents the brand and who has to explain, solve or provide something.

Brand equity depends on these interactions. So you want to make sure that you have the best talent handling each and every one. Evolv gives you that certainty through rigorous science and analytics. The result? Customers who become more satisfied and loyal every time they touch your brand.

Evolv Impact: a major consumer technology brand calibrated the Evolv platform to identify and numerically score the ‘brand affinity’ of every applicant who went through the Evolv online application, then correlated these scores to the ‘First Call Resolution’ (“FCR”) metric used to measure the successful servicing of the brand through the phone.

Almost overnight, the FCR scores of new agents hired through the Evolv platform—as well as the perception of the brand in the marketplace, as measured by industry-leading brand equity monitoring surveys—were enhanced dramatically.